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Consumer Social Intelligence Report 2023
Payment Methods
Vietnam | 01 Aug 2023 - 30 Sept 2023
Consumers use social media to access information from news outlet about the latest scams.
9k
Posts
This chart shows the number of posts from the main search query that mention specific payment methods and the % of conversations related to each method. Shares/RT are included.
Takeaways
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August – September recorded a 97% surge in conversations about Payment Methods compared to May – June. This growth was mainly driven by mentions of online bank transfers, which grew to 58% of all Payment Method conversations, a sharp increase compared to a 29% share in the previous reporting period.
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The online bank transfer conversation highlighted increased fraudulent schemes, such as impersonating bank staff. It proposed solutions for protecting consumers from online scams, such as using the media to raise awareness of online safety. People reacted to these reports and advised on how to better protect against fraudsters, for example, by avoiding suspicious Android Package Kit (APK) files on Android. Those files have been used to install mobile apps on Android phones, and scammers have used them to distribute malware.
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Consumers turned to news stations for information about fraud cases in Vietnam and demanded more action from banks. A news report shared a scam victim's experience using a fraudulent money-transfer app. A user also suggested implementing refund policies in cases involving employee misconduct.
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Credit cards were the second most mentioned payment method, comprising 23% of social conversation in August – September. In particular, credit card debt repayment scams were widely discussed. Under the promise of a low fee, scammers would offer to repay a victim’s credit card debt. In the process, they would get a hold of personal information such as card details and data documents. Another common scam was scammers posing as bank representatives. In one scheme involving the impersonation of bank employees, the perpetrators promised free withdrawals, leading to more than 7,000 people being defrauded.
Security is a crucial topic in banking discussions. Vietnamese users diligently check for scams disguised as money offers or investments.
Trending/fading words and phrases – Payment Methods from August '23 to September '23
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Trending
This word cloud shows the most common words and phrases from the time period. The larger the word/phrase, the more often it appeared over time. Words/phrases on the left are "fading" (used less) and those on the right are "trending" (used more).
What People Are Saying
Consumer Social Intelligence Report 2023
Fraud Types
Vietnam | 01 Aug 2023 - 30 Sept 2023
Consumers share personal scam experiences and tips on how to stay secure online.
6k
Posts
Chart displays fraud risk types and their percentage of conversation in posts related to the main search query. Shares/RTs included.
Takeaways
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Identity theft/phishing remains the most discussed Fraud Type, accounting for 65% of the conversation from August to September. Generic/other fraud conversations saw the most significant increase in social mentions, rising by nine percentage points to make up 16% of the conversation.
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The surge in identity theft/phishing conversations was driven by users sharing their personal experiences of phishing. One user recounted how their family member had been directed to a fake Facebook website, which looked like the social media platform but was missing the HTTPS security protocol and had a different URL. By avoiding clicking on it, the user could keep themselves and their business safe. Other hacking victims also shared their experiences of phishing attacks.
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Users also cautioned others about emerging scams, such as QR fraud, where malicious codes divert funds. They advised always verifying account information before making transactions.
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In generic/other fraud conversations, discussions covered the rise of online fraud, factors contributing to scams (including a lack of public education on identifying scams), and challenges in tracking and policing fraud. People emphasised their reliance on government and financial institutions for protection. Many users expressed confidence in bank efforts to protect their interests.
Phishing attack details and prevention tips are widely circulated on social media.
Trending/fading words and phrases – Types of Scams from August '23 to September '23
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Trending
This word cloud shows the most common words and phrases from the time period. The larger the word/phrase, the more often it appeared over time. Words/phrases on the left are "fading" (used less) and those on the right are "trending" (used more).
What People Are Saying
Consumer Social Intelligence Report 2023
Fraud Prevention
Vietnam | 01 Aug 2023 - 30 Sept 2023
News reports and personal stories underscore the importance of data privacy.
4k
Posts
Chat shoes consumer protection actions and % of replated conversations. Shares/RTs included.
Takeaways
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Data privacy remained the top category in Fraud Prevention, similar to the volume mentioned during May – June. Secured payment methods doubled to 10%, taking second place in August – September. This increase was driven by posts about SSL certifications as a security layer for online shopping websites.
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Social media users shared experiences of their data being sold, which made them understand the importance of data privacy. Users debated if stolen data was more likely to be used to defraud individuals or companies. People acknowledged the growing sophistication of hackers and the increased risk to banks in advanced tech attacks.
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News reports underscored the growing importance of secured payment methods. The educational content on SSL certification, privacy policies and secure payment processes were posted on forums. It explained the advantages of online shopping to consumers and the risks involved. SSL certification, which authenticates a website's identity and enables a more secure connection, was positioned as an important factor in building customer trust in online shopping.
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In consumer education/awareness conversations, the public values content from banks and trusted websites. Scam protection advice was well received, such as accurately identifying fraudulent video calls.
Users provide suggestions to others to stay alert.
Trending/fading words and phrases – Fraud Prevention from August '23 to September '23
Fading
Trending
This word cloud shows the most common words and phrases from the time period. The larger the word/phrase, the more often it appeared over time. Words/phrases on the left are "fading" (used less) and those on the right are "trending" (used more).
What People Are Saying
