Consumer Social Intelligence Report 2023
Key Marketing Opportunities
Vietnam | 01 Aug 2023 - 30 Sept 2023
1. Teach people how to verify the authenticity of communications supposedly for banks.
During this period, there was a significant focus on scammers impersonating banks to extract personal information from individuals. Victims complained about receiving daily scam calls, often from mobile numbers. This trend was reported in the news, with commentators offering advice on self-protection. Credit card debt repayment scams were also widely discussed, where scammers posed as companies that offer repayments for a fee. They then requested victims' personal data under the guise of assisting with a minimum repayment. A high-profile scheme involving the impersonation of bank employees promised free withdrawals, leading to over 7,000 people being defrauded.
Banks could conduct social media and email campaigns to educate customers on the importance of verifying the authenticity of their communications. These campaigns could also guide customers on appropriate actions to take if they suspect they have received fraudulent communications. Lastly, they could emphasise the security measures that they have in place to protect customers from scams.
Some examples of bank employee impersonation scams include offering low-interest loans, prompting people to install malware apps on their phones, or having people fill in fake loan applications.
Key Message
How do you tell if any communications you receive from banks are genuine, and what do you do if you doubt their legitimacy?
Audience
The campaign should address the broader population, as these scams may target anyone. Consider using social media, email marketing and online advertising.
Banks and financial institutions can educate their customers on how to recognise risky communications. Sharing insights into their security steps to protect account details could reassure their customers.
