Consumer Social Intelligence Report 2023

Key Non-Marketing Opportunities

Philippines    |   01 Aug 2023 - 30 Sept 2023

 

1. Automated real-time reminders during service shutdowns to allay customer fears.​

Potential Recommendations:
New methods to inform customers about due payments.

  • This is a critical issue highlighted by consumers when they are unable to log into their digital wallets due to operational challenges.  Due to non-information from the company, the consumers got perturbed and felt scammed.
  • Systems can be developed to inform customers immediately during operational challenges leading to system breakdowns. This should be done regularly through email and SMS notifications.
  • This additional information would calm the customers and not create negative sentiment against the company.

 

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