Consumer Social Intelligence Report 2023
Key Marketing Opportunities
Malaysia | 01 Aug 2023 - 30 Sept 2023
1. Educate the general population about the common scam tactics used in e-commerce fraud before the festive season.
The Johor Police Chief disclosed online fraud statistics for the year, with 2,079 reports totalling RM71.85 million in losses. E-commerce purchases were the highest value category, followed by fake investments, phone scams, fake job offers and fake loans. As the festive season in Malaysia approaches, there will likely be an increase in offers on social media, promising good deals, which could lead to an increase in online transactions. These could make consumers susceptible to more scams and fraud.
Banks could run social media and email campaigns providing customers with information about the types of scams and fraud common in e-commerce. Users should be advised to follow the below online shopping safety tips:
- Check if the connection is secure (https://).
- Stick to familiar websites/official apps
- Have two-factor authentication enabled
- Be aware of the appropriate information a merchant could ask for (e.g., a request for your social security number would not fall into this category)
- Make sure to be shopping on a private internet connection (avoid public Wi-Fi networks)
Key Message
Do your holiday shopping safely
Audience
The campaign should target the general population before the festive season.
Banks and financial institutions can teach people to spot potentially dangerous e-commerce offers. They should focus on sharing online transaction security advice.
